The muesli queen

    Easy
    Spotlight 5/2017
    Carolyn Creswell, die Müsli-Königin
    © Carman's
    Von Talitha Linehan

    Carolyn Creswell was 18 when her bosses told her that they were selling their company. Creswell didn’t try to find another job, though. Instead, she and a friend bought the company — which made muesli for local shops and cafes — for A$ 1,000. Two years later, her friend left the company, called Carman’s, and for the next three years, Creswell ran it by herself.

    The first few years were really hard. If I could have given it away, I would have

     

    She made almost no money. “The first few years were really hard,” she told SBS. “If I could have given it away, I would have.” Then, in 1997, Coles, one of Australia’s biggest supermarket chains, started selling her muesli. Today, Carman’s is worth more than A$ 80 million, and Creswell is known as the “muesli queen”.

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