New Zealand's All Blacks
01.10.2008
Rugby is an essential part of New Zealand life, and the country takes enormous pride in the performance of the All Blacks, its national team. Immediately before international matches, the All Blacks perform a haka (a Maori traditional dance). With its aggressive gestures, shouts and threatening postures, the haka is extremely intimidating.
Rugby is now big business and the All Blacks' website is just as professional as the game: The All Blacks
William Lawson's, the Scotch whisky owned by Bacardi-Martini, is famous for its advertising reply to the All Blacks' haka. The ad begins with a team of Scotsmen wearing only kilts, running on to a rugby field. As the New Zealanders go through their dance, the Scots just stand there. But at the end of the haka, the Scotsmen produce their own cultural challenge, lifting up their kilts.
Scottish immigrants brought their whisky tradition to New Zealand, and Milford is the only single malt distilled and bottled in the South Island: Milford Whisky
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