It's the biggest advertising event of the year. The Super Bowl draws
95 million viewers, but Americans prefer the ads to the action.
Sixty-six per cent remembered their favourite ad from last year's game,
but only 39 per cent recalled which team won.
The Super Bowl is the most-watched US television experience of the year, and Super Bowl Sunday has become a kind of national holiday. Rock stars perform at halftime, and Americans eat almost as much food as they do on Thanksgiving.
