The real Australia 
08.07.2008
Dictogloss
First, look at the image, then click on the arrow symbol beside the speaker below to hear a commentary on it. As you listen, type some of the key words you hear into the box. Listen to the text a second time and add more keywords. Finally, fill in words between your keywords to reconstruct the text. Done? Then click on the "Show the text" button to read the whole text, and compare it with what you have written.
How much does this ad have to do with the real Australia? It invites tourists to travel by camel — hardly an animal indigenous to Australia, and certainly not a conventional means of transport there. You could be looking at a beach in Morocco perhaps — until you see the campaign's tag line. Cheeky, friendly and very Australian, that's what this campaign was supposed to be, inviting tourists to come and see how unconventional and surprising modern Australia is. But not everyone bought it. In fact, British censors banned the advertising campaign from commercial television.
A cheeky tag line, indeed, especially for commercial television. You'll find out how Australia's indigenous people live today in Mike Pilewski's report "Meet the Aborigines" in Spotlight 8/2008. But now come and do our exercises about the language and culture of Oz. Just hop on a camel and ride!
Anne Hodgson
frech
Werbespruch
Werbefernsehen
einheimisch
