Convincing arguments for the iPhone: Grammar refresher

So I hear you want a new iPhone. No? Well, just you wait. Apple keeps coming up with gadgets that consumers didn’t know they wanted, and then find they can’t live without. The dependency is mutual. Apple’s main customers are private consumers.

Now, in the current recession, consumer spending is expected to drop, which could damage Apple. However, marketing genius Steve Jobs has a winning formula. Apple has launched its new iPhone 3G just one year after introducing the original iPhone and has improved it in many ways. Private customers will love the 16 GB model, with more space for your photos, videos, films and audio books. Then there is a vast and growing number of applications, which could make the iPhone the new platform for games. To appeal to business customers, Apple has also fitted the iPhone with new enterprise features such as improved networking abilities, over-the-air push e-mail, contact and calendar syncing as well as encrypted access to corporate networks. And just to be on the safe side, Apple is making iPhone 3G more affordable, too: The new phone is double the fun for half the price.

So what do you do if you want a new iPhone 3G, but need to convince your boss — or your husband or wife — that it’s really worth the initial investment? If you want to state your case properly and find the right arguments, just do this week’s language exercises. Compare the options. Let the facts speak for themselves. All you do is add the grammar.

Anne Hodgson