New verb required?

I got the shock of my life the other day on a Ryanair flight to Edinburgh.

After the snack service, the flight attendant made an announcement that he would be coming along to sell smokeless cigarettes. And they could be smoked in the cabin! They came in two different strengths — medium and em... not medium (I forget).

First, I misunderstood and thought Ryanair allowed smoking on board. I had a little panic for a moment thinking that I wouldn't be arriving all fragrant, but relaxed when I heard the word "smokeless".

But I also felt a little bit puzzled. How could you "smoke" a smokeless cigarette? That didn't make any sense. Why would you take up "smoking" smokeless cigarettes anyway? I looked around for peer pressure, but there didn't seem to be any. Not on this flight.

Although the packs of cigarettes were held under my nose for a few seconds and the flight attendant smiled encouragingly, I was strong and managed to decline.

If I didn't have a verb to do what the product required, it probably wasn't a good idea to do it, right?

But later I had an idea. If you can now "unfriend" people — Oxford's word of the year 2009 — maybe you can "unsmoke" smokeless cigarettes.