Juicy and complex, like

And talking of dialect interpreters... you might need one if you're planning to buy a bottle of Merlot in a Spar supermarket in Liverpool — unless you know what this means:

"A totally boss bottle of Merlot which smells o' blackberry, choccie, a brew and toffees. Juicy and complex like, this bevey is top wi most scran 'specially me ma's scouse. Tellin ye, this is deffo a bevey that will leave youz and youz mates made up over yez Sayers pastie."

I'm no Scouser, but I have watched a few episodes of Brookside — a soap opera that was set in Liverpool. So this is how I would translate it:

"An excellent bottle of Merlot that smells of blackberry, chocolate, a cup of tea and toffees. Juicy and complex, this wine is an excellent accompaniment to most food, especially my mother's stew. Be assured: this is definitely a wine that will leave you and your friends excited while you eat your Sayer's pastie."

Supermarket chain Spar claimed that wine labels used language that intimidated 64 per cent of consumers, so it had the label on a bottle of Merlot translated into... not plain English, but local dialects — eight different dialects, including Geordie, Brummie, Scots and Somerset English.

Makes you wonder, like.